According to a Times of India report, a 10-second TV ad in a big match usually costs Rs 20-25 lakh, but in this match it went up to Rs 30-40 lakh. Sports analyst Neeraj Jha said last-minute advertising prices have increased by 20-25 percent. At the same time, the price of the slot in GeoHotstar has also increased to 15-20 lakhs in digital.

The list of advertisers in this match is also quite impressive. It includes major companies like Emirates, OpenAI, Birla Opus, Rapido, Amul, Mahindra, Hyundai, Britannia and General Insurance Council. According to marketing firm Commerz, no one wants to miss out on such a large audience.

The match had an impact not only on advertising but also on the travel industry. According to data, demand for Colombo flights has increased by 65 percent on IzMyTrip and MakeMyTrip. As a result, air fares from various cities in India have increased up to 45-50 percent. Visitor travel has become easier with visa-free entry facility.

A similar trend is seen in hotel bookings. Travel agency Cleartrip said bookings doubled during the match weekend. Four and five star hotels have increased the room rent by 20-25 percent. Hotels near the stadium are in the highest demand, as visitors want to stay close to the match venue.

Broadcaster Geostar expects to earn around Rs 2,000 crore from the tournament. According to experts, the combination of digital and TV broadcasting and Indo-Pak rivalry has created a rare situation in the market. So it is clear even before the first ball of the match – this fight is not only on the field but equally intense in the economic arena.