Zepto will Deliver Ayush Products: Now the day is not far when you will pick up the phone to order Ayurvedic medicines sitting at home, open the Zepto app, place the order and in just a few minutes the delivery boy will be present in front of you with the medicines. Today the Ministry of AYUSH has taken a big step for home delivery of AYUSH products.
An agreement has been signed between AYUSH Export Promotion Council (AYUSHExcel) and Zepto Limited to streamline and facilitate an online access of AYUSH medicines and other healthcare products across the country.

Regarding creating digital reach along with quality compliance and consumer trust in traditional health products, Union AYUSH Minister Shri Prataprao Jadhav said that new Indian startups are playing an important role in providing reliable health products to the last mile of the country. He emphasized that partnering with trusted digital platforms like Zepto shows how technology can be used responsibly at scale to bring India’s rich AYUSH heritage to the masses in a modern, transparent and convenient manner across the country.

Jadhav further said that this collaboration is in line with Prime Minister Narendra Modi’s vision of connecting India’s traditional knowledge systems with modern digital infrastructure. He said such initiatives provide choice to consumers, while opening up new market opportunities for AYUSH manufacturers without compromising on quality, safety or regulatory standards.

This MoU was signed by Anurag Sharma, President of AyushExcel and Kaivalya Vohra, Co-Founder and CEO of Zepto, in the presence of Vaidya Rajesh Kotecha, Secretary, Ministry of AYUSH. During this, Anurag Sharma said that this partnership creates a streamlined path for AYUSH manufacturers, especially MSMEs, to reach digital consumers. He said that AyushExcel will make this even easier by identifying eligible manufacturers meeting the prescribed quality and regulatory standards. Due to which it will be possible to reach a wider market without compromising on quality.

Kaivalya Vohra, Co-Founder, Zepto, said that under this collaboration, Zepto will host a dedicated AYUSH storefront, which will help people find and buy verified AYUSH products with more clarity and confidence. He said that this platform will focus on transparent sourcing, compliance and a seamless digital experience. All these products will have AYUSH quality mark which will ensure their quality.

What is there in the agreement letter?
. An AYUSH storefront will be constructed at Zepto which will provide consumers easy access to verified AYUSH medicines and health care products.

. Promotion of compliance with AYUSH Quality Mark (AQM), which will ensure adherence to certified standards, quality and authenticity.

. AyushExcel will identify and recommend eligible AYUSH manufacturers, especially MSMEs, with a focus on digital onboarding.

. Joint consumer awareness initiative aimed at promoting authentic information and responsible use of AYUSH products.

. Collaboration on development and hosting of credible educational content on AYUSH systems, which will be validated by AYUSHExcel and disseminated through the Zepto platform.

. This initiative will empower AYUSH entrepreneurs to take advantage of India’s rapidly expanding digital market and ensure nationwide consumer access to reliable and quality-assured products.

The objective of AyushExcel is to look after the export of products of Ayurveda, Homeopathy, Siddha, Sowa‑Rigpa and Unani systems and address trade related issues related to these sectors.