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Baskin Robbins introduces 17 new products in Kolkata: To meet growing demand and reach new customers, it is introducing 17 new products in the summer season. Absolutely mouth watering news.
Kolkata: When talking about ice cream, the name of Baskin Robbins comes up. It is one of the largest ice cream chains in the world. Everyone’s favorite from young to old. They are launching 17 new products in the summer season to meet the growing demand and reach new customers. Absolutely mouth watering news.
Not only are there 17 new product flavors, but there are also many new ice cream formats and categories. Baskin Robbins has 65 parlors in West Bengal and 131 parlors across the eastern region. More than 850 across the country. Baskin Robbins opens 4 to 6 new parlors every year. This ice cream brand wants to strengthen its presence in Kolkata. Besides, this year they aim to open 100 stores in the whole country.
Baskin Robbins is very popular among the youth. Its appeal is continuously increasing through product and marketing initiatives. Apart from its own parlors, Baskin Robbins also retails through all leading supermarkets, modern trade stores, hotels, restaurants, caterers.
Apart from this, ice cream is also sold online. Currently almost one third of the sales are coming through online and delivery platforms such as Swiggy, Zomato, Instamart, Big Basket, Zepto etc.
With different flavors, Baskin Robbins has introduced different formats of ice cream. Like ice cream pizza, ice cream rock, ice cream floats and ice cream cake. Ice cream cake has been brought by many brands before, but when Baskin Robbins name is associated with it, the tongue gets a new taste. Ice cream floats will similarly float on a tide of flavors. Popcorn-like ‘Ice Cream Rock’ will undoubtedly be a hit. Ice cream pizza topped with whipped cream on a brownie base will beat any brand, even a birthday cake team.
Baskin Robbins has ice cream parlors in all tier 1, tier 2 and tier 3 cities of the country. 70 percent of business apparently comes from Tier 1 cities. Authorities expect 20 percent business growth this year. Two-thirds of businesses are offline. Like people go to parlors, restaurants (where Baskin Robbins is available) to eat ice cream.
Although the price of dairy products is increasing day by day, Baskin Robbins is not increasing the price of its ice cream this year. All stores in India and outside India are franchise base. Only a few flagship stores (owned by the company). Mohit Khattar, CEO, Gravis Foods Pvt Ltd – Baskin Robbins said, “Our mission is to innovate ice creams to drive business growth. We want to bring the best products, superior quality and formats that customers have never seen before. We are excited to launch the new summer collection. We hope customers will enjoy these products immensely”.
Kolkata, Kolkata, West Bengal
