AI mode, by Google Conversational search feature For complex questions, getting more personalized. The tech giant announced Thursday that it’s bringing “personal intelligence” to AI mode, enabling it to tap into your Gmail and Google Photos to provide more personalized responses.

Company first Self-expression is personal intelligence Last week, the Gemini app allowed the AI ​​Assistant to create its responses across your Google ecosystem, linking it to Gmail, Photos, Search and YouTube history.

The opt-in feature is now rolling out to AI mode for Google AI Pro and AI Ultra customers in English in the US.

By bringing personal intelligence to Gemini and AI mode, Google is leveraging the wealth of user data already within its ecosystem. Because users already rely on services like Gmail and Photos, Google can provide a more personalized experience that rivals can’t easily match. Of course, not everyone wants AI to see their photos and emails, so you can turn personal intelligence on or off at any time.

“With personalized intelligence, recommendations don’t just match your interests — they fit seamlessly into your life,” explained Robbie Stein, VP of Product, Google Search. Blog post. “You don’t have to constantly explain your preferences or existing plans, it selects recommendations for you from the start.”

Say you’re planning a vacation and searching for something and places to eat that your whole family will enjoy Powered by personal intelligence, the AI ​​mode can draw on your hotel bookings in Gmail and past travel memories in Google Photos to suggest something tailored for everyone. For example, you can see recommendations like an old-time ice cream parlor based on the many ice cream selfies stored in Google Photos.

Google notes that AI mode won’t give you a simple list of restaurants and activities; It instead provides a personalized starting point for planning.

“Personal intelligence could also be particularly helpful for shopping, as the AI ​​mode takes into account what types of items you buy and where you shop,” Stein writes. “If you need a new coat for your upcoming trip, the AI ​​mode can automatically take into account your favorite brands, as well as your flight confirmation in Gmail to identify your destination and time (Chicago in March). You’ll get suggestions for windproof, versatile coats that suit the weather and the look you want. It’s like a personal shopper who already knows you and knows it for your shopper.”

Other questions Google says you can ask are: “Have a scavenger hunt [partner’s name] To celebrate our anniversary. For each location, include a hint about us,” or “I’m decorating [child’s name ]For the bedroom, suggest me a theme and decor.

The company notes that the AI ​​mode doesn’t train directly on your Gmail inbox or Google Photos library. Instead, it trains specific prompts and models responses.