OpenAI has reshuffled some of its leadership and hired a familiar face to sell AI to business customers as the company looks to catch up to its rivals in 2026.

The company has hired Barrett Joffe to lead its AI sales efforts, according to Reporting from datacites an internal OpenAI memo.

TechCrunch has reached out to OpenAI for confirmation and more information.

Zoph returned to OpenAI last week The thinking machine leaves the labFormer OpenAI co-founder Meera Murati’s AI startup where Zoph served as co-founder and chief technology officer since October 2024.

With the exact circumstances of his departure unclear Rumors are swirling Zoph and several other former OpenAI employees have been fired or let go of their own accordPerhaps with plans to return to OpenAI.

Zoph was previously Vice President of Post-Training Inference at OpenAI from September 2022 to October 2024. He’s stepping into a very different position and will likely play a key role in the company as it looks to grow its enterprise business — an area where it’s losing ground to competitors.

OpenAI launched its enterprise-focused ChatGPT Enterprise product in 2023, more than a year before Anthropic and years before Google launched their enterprise offering. The company claims the product has more than 5 million business users and counts companies including SoftBank, Target and Loewe’s as customers.

But its market share is falling while its rivals are climbing.

Anthropic holds a dominant leadership position It outperforms its AI rivals in using large enterprise language models. AI research labs have a 40% market share, according to one December report from VC firm Menlo Ventures (Which, it should be noted, aggressively invests in anthropy). In July, the startup’s market share was estimated at 32%.

Google’s Gemini adoption has stabilized, Menlo Ventures says. The company released its enterprise product last fall and saw its enterprise LLM usage market share remain largely the same, growing from 20% in July to 21% at the end of the year.

OpenAI, on the other hand, sees a usage market share of 27% by the end of 2025, from 50% in 2023 – a trend that seems worrying for the company. OpenAI CEO Sam Altman expressed concern In an internal memo a few months ago, Google began limiting Gemini’s growth to OpenAI.

Enterprise growth is a focus area for the company in 2026, OpenAI’s CFO Sarah Freer wrote in a Blog post sunday

The company has since made an announcement Extended multi-year partnership With ServiceNow that will give ServiceNow customers access to OpenAI models.