Mumbai: A letter has been written to the ICC objecting to the non-showing of adult advertisements during International Cricket (ICC) broadcasts. Chamber of Trade and Industry (Chamber of Trade and Industry) has written a letter to ICC Chairman Jai Shah in this regard. CTI Chairman Brijesh Goyal in the letter mentioned that when a cricket match is telecasted, no advertisements of adultery, dating apps and other adult categories should be shown. A letter has been sent demanding a complete ban on it.
In this regard, the letter mentions the India-England second T20 match organized in Manchester on July 4. The organization claimed that the condom ads were aired during the breaks of the overs of the match, while billions of people were watching the match live with their families. According to CTI claims, around 44 crore people watch cricket in the country, including boys and girls below the age of 16 years. In such circumstances, such advertisements create an uncomfortable situation for viewers, especially children and their parents, watching matches with families. Hence the letter has sent a message to the ICC to stop showing such advertisements during the telecast of the matches.
Indian cricket team is currently playing T20 series against England. They are currently trailing 0-1 in the series Indian team. In the first match Shreyas Iyer The team batted in the beginning but later due to rain it was not possible to continue the game. But England were given a target of 191 runs in the second match. But India lost the match due to the poor performance of the Indian bowling department, especially the spin department. England won the match by 5 wickets to advance in the series.
CTI has demanded the ICC to issue clear guidelines to stop airing of any condom, dating app and other adult advertisements between 7pm and 11pm during matches. Apart from this, all member boards of BCCI and ICC have been asked to make ‘Family Viewing Code’ mandatory in their contracts with broadcast partners. India and England will play the third T20 of the series tomorrow.
